Energizing the world - Nike
A new solution to a social problem provided by the partnership between Nike+ and Partners' foundation.
Choose a global brand and create a strategic campaign that raises an awareness for a social issue.
Key findings & Opportunities
- In 2014, 66 million primary school-age children go undernourished on daily basics.
- On the other hand, 154.7 million U.S. adults are overweight and obese.
Pain point: Many foundation have been built to reduce hunger and obesity in over the world. Unfortunately, with every dollar donation, we solely choose to reduce either hunger or obesity. And that doesn’t count the money that is needed to raise an awareness in order to get more people to join you.
Introducing “ENERGIZING THE WORLD”, powered by Nike+ Partners’ foundation.
Champion Nike+ challenges and donate your burned calories.
Both hunger and obesity are dangerous! Understand this fact, Nike creates small challenge in your Nike+ tracking app (For example: running 2 miles in 30 mins or burning 200 calories in 15 mins). Once the consumer overcomes these challenges, ‘Nike+ Partners’ foundation will buy their burned calories, that are recorded from their Nike fuel bands. The money, which are collected from selling the burned calories, will be redeemed for a meal or cash for hungry children in the other side of the world.
Print Ad / OOH