DIVVY - AT&T
An innovative application to drive usage to AT&T's data network.
To make an useful application that drives usage on AT&T’s data network.
Key findings/ Opportunities
According to the Cisco Visual Network index (2014), average smartphone usage grew 45% last year. The average amount of traffic per smartphone in 2014 was only 819 MB per month. However, the basic smartphone plans that are available in the United States are quite strict
Data is expensive! Why do we have to pay for data that we don’t use?
Opportunity: Is rollover data an answer for this problem? This year, most wireless carriers in the US are on the roll – or more precisely, a rollover. Nevertheless, the extra data rolling over has an expiration date—and in fact, it's only applicable for a certain amount of time after a customer has banked it. People have to make sure that they use all the data before it expires or it will go away forever.
- For the data conscious consumer, whose life isn’t as structured as their data plan.
- For the price conscious consumer, who is concerned with overage fees and therefore limits their data usage (some don’t use data).
In a world of restrictive phone plans where data is king in communication, Divvy allows customers to take control of their data plan by buying or selling their leftover data as they please. With Divvy, you can sell your unused data or buy more data from your social connection. The money from buying/selling your data will be displayed on your next phone bill. The saving tracker feature on Divvy also helps you check how much money you save during each month. It’s your data, do what you want!
Khuyen Le, Juliana Cole Clark, Luisa Contaifer, Daren Lifferth